Thinking of starting a blog? Blogging is an excellent thing to get involved with and can result in all kinds of great opportunities. Just before you dive in, it’s worth firstly getting a take a step back and contemplating several essential things.
Listen up. Starting your blog is fairly easy, but getting it right is a lot more difficult and there are numerous decisions to make on the way. Here are 12 things you need to know even before you set up a blog:
1. Self-Hosted WordPress Blog
You might be wondering about the best option for how do i start a blog. Would you produce a WordPress blog, or would a platform like Blogger suffice? Have you thought about something similar to SquareSpace or Wix?
I think, a self-hosted WordPress blog (ie. WordPress.org) is undoubtedly and away the best choice.
There are some premiere factors behind this:
Firstly, a self-hosted WordPress blog offers you complete ownership and control over all you do. There are millions of themes and plugins for WordPress, while it’s also great to find out that nobody may come along 1 day and destroy your blog as it ‘breaks’ some kind of rule. That’s a major trouble with many platforms!
Upon having installed WordPress (it’s free and the majority of hosts enable you to install it with only a couple of clicks), you can essentially do whatever you like. You’ll should spend a little bit of cash on hosting and your own domain name, but those can be found pretty cheaply.
2. Build a Brand
To create a prosperous blog and stick out from the crowd, you have to work to make a distinctive brand. This implies decide on a very specific niche and attempting to develop a brand that really talks to your audience.
Exactly what makes a product?
Well, it involves many different such things as the name, logo, visual imagery, the tone/personality of your writing, the person experience, and so forth. Consider great bloggers like Seth Godin. You generally know precisely what you’re getting whenever you visit his blog – and that’s what you ought to do, too.
To have success, you should differentiate yourself from the audience and call your audience. What’s your niche? What do you want to be generally known as? What’s the personality of your own blog gonna be? Will your site be serious/funny/informative/detailed/factual, etc.?
3. Content is King
You could have the very best looking blog worldwide, nevertheless it doesn’t matter a jot in the event the content is crap!
To reach your goals and maintain people returning for more (which can be surely what every blogger is looking for), your site content needs to be premium quality and deliver on what exactly you’ve promised.
Ensure each post is well researched and contains a specific point. Help it become interesting to read by injecting a bit of your very own personality into each post – or tell stories to bring it alive.
Remember: content is king, so ensure it’s as good as it possibly can be!
4. Blog Regularly
Blogging regularly is very important. If you need how to create a blog for free to obtain any sort of impact, you simply cannot go weeks or months without creating a post!
When you set up your blog, it’s easy to begin with great intentions and boast regarding how you’re going to make a fresh post six times per week. But unless you’re superman/woman, the reality is that adhering to a schedule like this is completely unrealistic.
To give yourself the ideal probability of success, be realistic about how exactly often you’re gonna post and set up a schedule to meet that goal. You might want to prepare your site content ahead of time after which make use of a post scheduler to post it to the blog on the given day.
5. Visual Content articles are Key
Visual content is becoming an ever-bigger area of the blogging world. I’m discussing videos, graphics, photos, infographics, etc.
Make sure every single post you will make contains some kind of visual content. It really helps to bring your blog alive and may greatly increase the quantity of individuals who click right through to your site – especially from social media.
Not a graphic designer whizz kid? Don’t worry! An instrument like Canva is free of charge and super simple to use, or you could outsource it to some design professional.
6. Connect With Other Bloggers
It’s easy to understand other blogs as competitors, nevertheless, you should actually examine them when your friends. Experience tells me that your success often is determined by connecting along with other bloggers and making yourself proven to the real key players within your niche.
Reply to their blogs and participate in the conversation. Share their posts on social media marketing. Build a relationship with them and get on their own radar! Trust me, it’ll really help the chances of you success.
7. You MUST Build an e-mail List
Imagine having the capability to send 500 people to your brand new blog post within minutes, or having the capability to instantly send visitors to a deal you’re promoting being an affiliate.
Once you have an email list, you will find the power to do this all and a lot more!
You’ve probably heard the expression “the funds is in the list” – and I can absolutely and categorically inform you that it’s the honest truth. If you’re starting a whole new blog, be sure to start building an e-mail list from day one.
8. Paying for Advertising
There are lots of great free methods for getting visitors to your site. It is possible to work towards SEO and acquire traffic from Google. It is possible to write guest posts for other blogs, or use social networking to share with you relevant content and get new followers.
But while free methods are great, it’s also worth considering paid methods like Facebook advertising. Should you do it right, it is possible to achieve your goals much faster and right away get in touch with new people.
Anything of warning: Don’t throw a lot of cash on the wall and hope it sticks! Set a compact budget (e.g. $20) and test water to see if it really works.
9. Responsive Design is essential
Gone are the days when the majority of people browsed the web on their own desktop computer. Nowadays, it’s exactly about smartphones and tablets.
If you’re planning to put together a fresh blog in 2017, please, please, PLEASE ensure it is responsive and easily viewable on mobile phones! It’ll make the viewing experience significantly better for the visitors, and contains certain SEO benefits, too.
10. Know about Increasing Security Threats
When establishing a blog, it’s extremely important to consider security seriously. Blogs are vulnerable to hackers and other online threats, so it’s absolutely vital to take steps to guard your blog as far as possible. Trust me, you don’t want the irritation of sorting out a hacked blog because it could be a complete and utter pain within the arse!
Firstly, ensure your blog site and plugins are always updated and running the most up-to-date versions. This consists of the WordPress installation, your theme with each plugin.
Secondly, be sure you install a basic WordPress security plugin to assist guard against common threats and acquire alerted in case the worst happens. WordFence, BulletProof Security and iThemes Security are three of the very popular.
11. You Need to Think About SEO
Where will you go if you’re seeking information? Typically, the answer is Google, so you’d be absolutely CRAZY to ignore it as a a traffic source.
If you want to get visitors from Google, you have to consider Search Engine Optimization (SEO). I could possibly write a complete book for this subject, for the time being you only need to get the 30deyypky right.
Base each post around a particular keyword – and be sure to incorporate that keyword a few times within the post. Don’t overdo it!
Additionally, it’s worth installing a search engine optimisation plugin like Yoast SEO. It is a free tool that gives you the cabability to optimize your blog quickly and easily.
12. Blogging is tough Work
Finally, it’s important to realize that blogging is difficult work.
Many people dream of setting up how do you start a blog and achieving instant overnight success, but the truth is that it’s bloody work and requires consistent effort over years and years. If you’re ready to place the effort it, it’s worth it though and literally has the power to change your life.