Armenian bookmaker TotoGaming has embarked on a strategy of introducing considerable improvements to its omni-channel operations, specifically in its provision of live betting events. Over the past 2 decades TotoGaming has developed among the largest networks of retail operation in the region, with the company making great success through its aim to provide customers with the best the market has to offer. This consists of both enhanced web and mobile presence.
TotoGaming Board Chairman Suren Khachatryan explained the company puts a great emphasis on a method of multiplying the number of live events and the quantity of live markets per event, since it attempts to satisfy growing demands of consumers for quick and reliable information.
“Quite recently we have significantly increased our 네임드사다리사이트 offerings,” he explained. “We have a clear view of the brilliant way ahead for Armenian sports betting market; therefore we focus our efforts on enriching the in-play offerings in number and quality.”
Khachatryan said he highly appreciates the collaboration with such video content providers as IMG, Perform, Sportsman and Betradar, which enables the company to supply around 50,000 live-stream events to customers per year. “Due to good quality products of our providers, we anticipate over 30% increase of in-play betting,” he added.
TotoGaming increased its in-play coverage in Q3 to 18,000 matches monthly and aims for more than 20,000 per month in the end of the season. Khachatryan believes the next step in broadening the collaboration with its providers will move the business to your higher level in the current, user-friendly gaming and sports betting world.
This year the company released the mobile version of its Online Sportsbook, which include all video-streaming materials and products through the leading content providers.
Already during the first few weeks of its release, the mobile channel increased the company’s total revenue volume without cannibalising its existing online turnover.
Khachatryan commented: “We intend to follow up with new trends in modern gaming and sports betting developments by implementing more and more innovative technologies featuring, basing our services on official data solutions to provide our customers with fast and accurate data.”
TotoGaming also places a lot of increased exposure of customer service and supplies online 24/7 support services to maintain that goal. It has also taken a ‘special approach’ to the customer experience simply by making its interface comfortable and attractive to the conclusion user, and all this within the company’s adherence towards the principles from the responsible gaming.
TotoGaming’s partners have got all been keen to exhibit their support for the bookmaker’s ambitions. Freddie Longe, VP, Head of Gaming for IMG Media, commented: “We are needless to say thrilled to ensure TotoGaming being a new partner to our own premium streaming service. The collaboration will take some of Europe’s top Football, Basketball and Tennis tournaments to Armenia. We look ahead to expanding our relationship with TotoGaming in future years as they take sports betting to a higher level in Armenia.”
Daniel Fenner, Managing Director, UK for Sportsman, added: “Live streaming has grown to be an integral part of every sportsbook so we are getting excited about jointly develop the very best product for TotoGaming’s customers. We are happy pxrkke welcome TotoGaming amongst our clients and they are looking towards an extended and reliable cooperation.”
John Harlow, Head of Sales-Betting for Perform Group, said: “It is a great pleasure to provide TotoGaming with our Watch&Bet content, and i also look ahead to forming a long lasting partnership together.”
Meanwhile Eduard Blonk, Managing Director Sales for Sportradar Digital Media AG, commented: “We are glad to get won TotoGaming as being a new partner. It’s our aspiration to offer our partners with everything necessary to run by far the most entertaining and informative offering inside the sports betting market away from one hand. We have been also happy that the live streaming service, that is available since 1 year, is receiving such a positive market feedback.”