If you have followed us on Facebook at any point in time, there’s a high probability you have seen this strange word show up in your news feed. You might have no clue, however, about what this term means or the way it pertains to design. Originally a professional printing company in the 1950s, Pantone didnt gain much recognition until 1963 once they introduced the worlds first color matching system, an entirely systemized and simplified structure of precise mixtures of numerous inks to use in process printing. This system is known as the Pantone Matching System, or PMS. Lets have a brief look at the pros and cons of utilizing Pantone Color Book.
Any company professional is familiar with the word CMYK, which means the 4 common process colors (cyan, magenta, yellow, and black) utilized in most professional printing. Much like when you were a kid mixing red and yellow finger paint to help make orange, CMYK colors are produced by mixing different percentages of such four primary pigments. CMYK printing is both inexpensive and efficient, making it ideal for printing brochures, catalogs, or another type with lots of images. However, CMYK colors are not always consistent across jobs or printers, raising a very common question: How do you convey to my printing company the actual colors that ought to be within this project? Sure, you might send an image via email, but we all know that virtually any color wont look the identical in writing since it does on-screen. Thats where Pantone will come in.
The PMS was made to function as a typical language for color identification and communication. Whenever you say towards the printer, I would like to print an orange 165C, you can be assured which he knows precisely what color you mean. Also known as spot colors, Pantone colors are precise and consistent, and therefore are often found in relationship to corporate identities, in order to insure the brand fails to vary from printer to printer. Each Pantone color could be referenced in a swatch book which has specific numbers for each color, along with a CMYK breakdown that best represents that color.
Hopefully this sheds some light about what might have been a mysterious thing called Pantone, and maybe our colors of every week could have more significance for you personally. Our minds have discovered how objects should look, and we apply this information to everything we see.
Take white, as an example. Magazine pages, newspapers, and printer paper are common white, but when you lay them together, youll see that the each white is really quite different. The newsprint will show up more yellow, and near the newspaper the printer paper will most likely look even brighter than you originally thought. Thats because our eyes tend to capture the brightest part of the scene, consider it white, and judge other colors relative to this bright-level.
Heres a cool optical illusion from Beau Lotto that illustrates how our color memory can completely change the appearance of one. The colors an object absorbs and reflects is determined by its material could it be metal, plastic or fabric? and the dyes or inks employed to color it. Changing the material in the object or even the formulation from the dyes and inks will change the reflective values, and for that reason color we have seen.
Consider assembling headphones with parts which were produced in different plants. Getting the same color on different materials can be difficult. Because the leather ear pads, foam head cushion and printed metal sides appear to match under factory lighting doesnt mean they will match under the stores fluorescent lights, outside under the sun, or perhaps in the brand new owners new family area.
But its essential for the consumer that they DO match. Could you require a bottle of vitamins if 50 % of them appear a shade lighter as opposed to others? Could you cook and eat pasta in the event you open the package and half eysabm this is a lighter shade of brown? Probably not.
In manufacturing, color matching is crucial. Light booths allow us to place parts next to each other and alter the illuminant so that we are able to see how the colors look and whether they still match with no mind-tricking results of surrounding colors.
The center squares on the top and front side in the cube look pretty different orange on the front, brown on the top, right? However when you mask all of those other squares, you can see the 2 are actually identical. Thats because our brain subconsciously factors inside the source of light and mentally corrects the color on the front from the cube as shadowed. Amazing isnt it?
Without having a point of reference, we each perceive color inside our own way. Differing people pick up on different visual cues, which changes how you interpret and perceive colors. This really is essential to understand in industries where accurate color is vital.