Nearing the end of 2016, Google started letting webmasters learn about impending changes to their internet search engine ranking system that will have impact on how sites would be viewed in 2017. To go on to rank well in 2017, websites will have to hit certain additional criteria. In this post, I discuss these key new changes which will impact top seo companies in the world.
The very first item on their list is that of being sure that your site features a published SSL certificate in place. Now, as far as Google search rankings go, you will begin to be penalized unless you have an SSL certificate set up on the site.
One of the primary moves in this regard already now set up, is the fact should you not come with an SSL certificate on your own site, the Google Chrome browser will insert and exclamation mark “!” on the URL line to allow a prospective page viewer bear in mind that the website has not been secured. Clicking on the exclamation mark raises the specifics in the security infraction. This new item is now already in position on the browser with the January 2017 Chrome “56” browser update.
SSL certificates are not an important expense these days and you may get them put in place for only about $26 per year in case you are not running an e-commerce site and about $70 or if you are. Google is very considering customers being protected as they visit websites directed by Google and they would like to ensure that customer data entered on these sites is encrypted and a person’s details are kept safe. In this connection, they will therefore be penalizing “organic search-wise” those websites which have not put an SSL certificate in place. So, if being found by Google organically is important to you personally, this is a step you will have to take together with your site.
Next on their agenda is popup adds on webpages, particularly on mobile phones. Google customers find adds that popup on webpages they visit to be very obtrusive and annoying and Google continues to be listening to their complaints. Google found that popup adds often can cover a whole screen over a mobile phone and can also be hard to remove. Thus as Googlebot crawls your webpages and in particular, your mobile webpages, bear in mind that they will be looking on popup adds with disfavor as well as your page will be penalized if popup adds are normally found.
Google’s move here is because are wanting to deliver quality content to their search and “AdWords” customers on the part of their advertisers. They are on the search for quality content pages to offer up – not “Fluff” pages whose primary purpose would be to popup an increase sell something. Advertising on the web will almost certainly begin to change because of this new search engine ranking requirement so when you are wanting that can be found and you also currently run popups on your pages, you may be planning to start performing some rework on these pages. Do standard advertising through key phrases links and hyperlinked images on pages instead – Google will reward you for this as opposed to penalizing you.
Another change required for 2017 will almost certainly see many people scrambling to enhance their site design architectures. Nearly half of all the Access to the internet today is carried out by mobile phones including tablets.
In a recent study completed by a Google subsidiary company, it had been discovered that the normal load time to get a webpage on a mobile device remains sitting at about 19 seconds to load. This same study shows that mobile device users on the contrary just have an attention span for page loading of approximately 3 seconds. After 3 seconds, over 53% of users vjsmvf meaning slow-loading mobile pages that Google currently sends customers to via their online search engine and on the part of their AdWords advertisers, are not getting loaded.
So things are changing. Google now has setup an entirely separate internet search engine “page indexing” database in their system for mobile webpages. The loading sweet-location for a page is 2-4 seconds and in case your mobile page takes longer to load than this because it is getting crawled by Googlebot, Google will make note of this along with your page will not be arriving inside their search results for users until you can get this fixed.
With well over 50% of website interactions now provided by mobile, this has the potential for cutting your total website visitors by almost half as soon as your pages have been flagged by Googlebot for being slow loading – not really that mobile was working for you anyway with approximately 53% of men and women clicking off before your page ever got loaded to start with.
In reality, many WordPress theme providers are actually scrambling to build and market as accessories to existing WordPress customers “Mobile-Friendly” website components. The jury remains out on these however concerning whether they should be able to get as a result of the two-4 second page loading time “sweet-spot” requirements now being required by Google.
Hitting loading times that are consistently this fast, will virtually require the making of “natively coded, responsive” webpages which do not use widgets of the sort. As well as time use to convert the material of an existing fat page in to a fast loading, content filled mobile page needs time that may still maintain your page out from the fast loading category.
In conclusion, the Google search engine nowadays is looking for professionally built, natively coded webpages to offer up solid content to the customers on mobile devices. To reach your goals using a website organically down the road consequently, will require for most online entrepreneurs, a need to rebuild existing websites.