That at 22, justin bieber merch is the center of polemic debates about his style is something of any surprise. He’s not revealing giant swaths of skin, donning outrageous meat-covered coats, or perhaps flaunting particularly controversial slogans across his shirts. Instead, they have a penchant for tees that nearly scrape his knees, exaggerated layering, and skater boy clothes — not exactly tabloid fodder.
Yet even so, he’s drawn considerable attention (and backlash) to get more recent looks, much like the Nirvana band T-shirt by L.A. brand Anxiety about God that he or she wore to the American Music Awards late just last year. Critics were scathing: the reigning prince of pop dares being associated with the storied grunge band?
Longtime stylist Karla Welch, who first signed on to do business with Bieber on his Believe Tour in 2012, has a explanation for all the hoopla: It’s a proof of the singer’s growing style influence. “He’s been pushing men’s fashion for the last five years,” she says. “Should you look at the beginning of the Believe Tour, he was getting heat for the drop-crotch pants and super long T-shirts. However right now, if you visit any menswear store, you see those styles reflected.” Just like Bieber, Welch doesn’t “cherish negative feedback,” she says. “Haters gonna hate.”
Despite the Nirvana controversy, Welch went returning to Concern with God and worked with the designer Jerry Lorenzo on five looks for Bieber’s current Purpose Tour, which kicked off Wednesday night (March 9) in Seattle. “We have now been buying [Jerry’s] stuff for the past two years; it’s been an extremely fun process working [together],” Welch says of your custom-made denim and tees. Interspersed will be Raf Simons pieces (“Justin has been very into Raf lately”), Adidas shoes, and justin bieber jacket, like thigh-skimming T-shirts for layering. “I could possibly see the looks changing from concert to concert with the way Justin chooses to style them,” Welch adds.
Though certain technical adjustments happen to be made to the tour wardrobe, including zippers, gussets and reinforcements for quick changes (they have under one minute to modify backstage), the design will not be so distinct from precisely what the singer sports regularly on Instagram. “It’s more street grunge having a very vintage skater feel,” Welch describes. “I was located in Vancouver through the grunge era — I employed to drop to Seattle to observe Pearl Jam play — and so i always loved how those stoner boys looked. That’s bieeber we started doing using the Purpose videos and now with the tour. It’s very undone.” The show’s backup dancers, who channel a similarly relaxed aesthetic, are outfitted in apparel by Calvin Klein, with whom justin bieber t shirt has a ongoing campaign take care of.
Raised in Powell River, British Columbia, Canadian heritage has become an asset for Welch in the first place. “We simply met and clicked,” the stylist says of Bieber, who matured in Stratford, Ontario. “Canadians inherently love Canadians; that’s been a bond. Canadians are super nationalists,” she adds, chuckling. Though Welch is generally tending for the red-carpet wardrobes of universally adored actresses like Amy Poehler and Olivia Wilde, she says there were no hesitations about undertaking a far more controversial pop star as being a client. “Should you listen to everything the press has to say, you’re losing at life,” she says, noting that now more than ever the 2 have a “one hundred percent collaborative” relationship. “Justin enjoys this process.”