What’s the fastest method to attract more new patients to your practice? Every practice owner wants the easy answer so when the phone rings and some snake oil salesman starts talking; it can be simple to get suckered. And then be left paying every month for a service that does little or nothing.
Here’s how to avoid getting sold and instead locate an online medical marketing firm which offers value. Ask these 5 questions.
* Do they measure success when it comes to trackable new patient leads?
* Do they really charge month to month or lock people into long-term contracts?
* Can they offer proof the service(s) generate more new patient calls?
* Could they be transparent or will they hide fees?
* Do they really manage your marketing to suit your needs?
* See below for the information on each.
1. Will they measure success with regards to new patient leads?
In the event you own a practice, the goal of medical marketing is always to do just one important thing, which is to get more new patients calling or emailing your practice. It’s to not the number of ad impressions or Google views, branding, or page impressions or even total number of calls you get. None of those things can be changed into new patients and sales.
Most medical marketing firms attempt to bury you in data about stuff that has no tangible benefit. Many will even have you put special coding on your own website throwing off your current marketing metrics. Instead choose a marketing firm which uses call tracking and form fill tracking to accurately determine how many NEW Patients contact you each month.
2. Do they charge month to month or lock people into long-term contracts?
Long-term contracts ought to be a large red flag. It’s a sales tactic to sell a service people may wish to dump inside a month or two that keeps you investing in 6-one year for a thing that does nothing. Be sure to pick a medical marketing firm that charges over a month to month basis. This way, they’ll must carry on and earn your company each month.
3. Can they provide proof the service(s) generate more new patient calls?
Had someone call to pitch you “geo-fence display,” “retargeting,” “banner ads,” “newspaper ads,” “magazine ads,” or “beacon marketing?” It is important you need to know is the fact that none of such work then one is even illegal. There is zero proof that by using these marketing tools will attract just one new patient. However, there is lots of evidence that these are just methods to charge your practice for services who do nothing.
Geo-fence display pushes text messaging in the market to prospects driving from your practice. Which is not only annoying, and if it worked would mess with this scheduling. The truth is, it doesn’t generate leads. Smart idea if you had a bar in a sports stadium. Bad idea for medical practices.
Retargeting a very good idea, for a lot of local business owners but Google’s views it as a violation of HIPAA. Using retargeting ads could put your practice in danger.
Banner ads? Again no evidence they generate any new patient calls and a lot of evidence they’re a total waste of money. Same for newspaper ads, magazine ads and beacon marketing.
Bottom line is before you sign up for marketing get proof the service functions to generate new patient leads and then speak with a few clients who’ve tried it.
4. Will they be transparent or do they really hide fees?
When it comes to price you’d like to know what you’re paying for, right? Yet a typical ripoff strategy in the market is always to charge for Pay-Per-Click ads based upon a mythical ad cycle, say $1000 per cycle. Then the firm refuses to completely provide information on how most of that money is going to actual AdWords spend versus to their pockets.
The sole transparent approach to charge for medical PPC is always to charge a monthly management fee then have you ever pay for the AdWords spend entirely on your bank card. Like that you know precisely how much you might be make payment on marketing firm to control your medical PPC and exactly how much went along to Google’s AdWords.
5. Will they manage your marketing to suit your needs?
There are tons of low-cost website marketing services on the market that give you use of software so that you can manage your marketing yourself. For example, you can find a handful of companies that sell online review software, and almost none that train your team using it and make sure it’s working for you.
Getting use of powerful online marketing tools is excellent, in theory, if you have a Ph.D. in website marketing and 40 hours every week to spare. On the other hand, if you already have employment helping patients, they are just a large total waste and money.
Ensure that you check that this marketing firm does the work, which means you can concentrate on everything you do best that is helping patients. What’s the fastest method to attract new patients? Make certain for each and every dollar you invest in lead generation you’re getting nlphhf as well as a positive ROI. It’s that easy. And avoid all the nonsense about geo-fence displays, retargeting, banner ads along with other items that does nothing for the medical practice.