The virtual world is getting nearer to becoming a reality with the announcement of net-based os (Chrome OS) and cloud computing based data management services (Google Apps) by Google. The market is becoming fiercer day by day, and market biggies like Google and Microsoft are fighting it out face-to-face. This fierceness can go on till the initiatives driven by market biggies become a reality or may be until 2020.
Website Marketing is really a concept which became favored by Google emerging because the dominant leader in the search market. In 1998, Google was founded by Larry Page and Sergey Brin if the two were attending Stanford University as Ph.D. candidates. Then your real game began. Website Marketing was dubbed to become the process of promoting websites over the internet or online medium to drive traffic to the web site or business, and therefore generating leads for the business.
The primary trend of online marketing before the times of Google was very simple and consisted of limited procedures to be followed. But, right after the introduction of the Google era, things changed. People started to think differently and new techniques of digital marketing came into existence as and when the major search engines, especially Google, begun to transform themselves as the blue water navies in the mighty ocean called the Internet or the Virtual World. Possible head-on collisions brought on by the evolution of search engines like google were tackled by the development of different internet marketing techniques. Search engine optimisation is one and this includes.
Seo (SEO) technique was invented when the thought of search engines like google was introduced to the members of virtual world throughout the 1990’s by search provides like Ask Jeeves, Lycos, etc. SEO has changed rapidly since then.
Throughout the initial days of SEO, the keywords or key phrases would be stuffed in to the website profusely within the text content and also the Meta Keywords tag, and the website would rank in search engines for related keywords. But, during the later stages, as search engine listings evolved, the concept of backlinks (virtual voting system) came into existence and it became a purely number game. Websites with lots of keywords stuffed into them along with more backlinks than their competitors would rank higher in SE listings. This way of easy going SEO tactics was shattered with all the emergence of Google.
Google entered the search market using a bang and changed the rules in the game completely. It started with the introduction of Google Bot (Google’s SE Algorithm) and Google PageRank. Google introduced a new concept called quality into the market and websites with quality backlinks from quality websites or authoritative websites like.gov,.edu,.mil, and media websites, and with quality webpage content begun to rank higher in Google’s search result for their respective keywords.
Throughout this evolving era of search engine listings, webmasters utilized to gather in undisclosed social network forums and discuss the tactics and methods of SEO. A Googler in disguise would assist them and provide insights of the Google SE updates. But, this is forget about followed except for the Black-Hat techniques, which are unethical means of performing seo, and against the webmaster guidelines supplied by search engines like google. The Googler in disguise has emerged in to the outer world with the identity and name Matt Cutts, the head of Google’s anti-spam team.
In today’s world, SEO is not any more a fairly easy play. It has evolved through the keyword stuffing and quantity days to another era of quality and perfection. Many business people still think that anyone possessing a basic knowledge on SEO and internet or just by studying related content and reading study material can perform seo tasks. But, this myth is not any more alive and search engine optimisation cannot be performed as it was being handled throughout the 1990’s. Since search engines have fsxfwg and possess come a long way in their sophistication, search engine optimisation can simply be handled by an expert or an Website Marketing Company in India. Today’s SEO expects precision in mathematical calculations and uses large volume of information, including analytics.
Thus it can be clearly stated that internet search engine optimisation is loaded with quality data gathering, analytics and precision achieved with calculations. Because it is a highly competitive world that will require regular data analysis and gratification monitoring of websites for related keywords on search engine rankings, it is far better for business people to go out of all of the complexities and headaches to experts, sit back and relax, and expect good quality results.