Every AdWords advertiser is always trying to find a method to decrease their click costs. When in reality most PPC advertisers wake up each morning to find their costs per click climbing higher and higher and soaring to ridiculously high levels. Most people get very frustrated at this point and end up shutting down their campaigns. What a lot of people don’t understand is the reason Google keeps charging increasingly more per click is because their AdWords campaigns have some big problems and these big troubles are leading to penalties from Google. That’s right; you’re being punished by Google. Below are the key reasons that your campaigns are suffering from Google’s wrath as well as what you can do to get back on Google’s good side.
Firstly, you must know that Google is absolutely obsessive about “Relevancy”. In PPC management Relevancy will be the key to either succeeding in AdWords or failing miserably. Google is about returning relevant search engine results to their users. Just what exactly does Google consider when searching for your AdWords campaigns? Google looks to determine if your ad as well as your site are 100% related to the keyword which was searched on. Google loves to begin to see the keyword appearing within your ad a couple times and appearing several times throughout your landing page. This way Google know that it’s supplying the searcher with relevant results. Should your campaign is not really set up like this than the is exactly why your bid charges are rising everyday. Google has deemed your campaign with “% Relevancy”.
You Have To Help Make Your Campaigns Have Relevancy
You may ask, “Well how how is it possible for me personally to write a certain ad for each keyword to make my landing page related to my entire keyword list?” That’s where the ability of professional PPC management comes in. You MUST create your ads along with your landing page be highly relevant to the keyword searched on. This is the key to getting lower click costs! If you don’t possess the time or perhaps the know steps to make your campaigns have perfect relevancy then it’s time you considered outsourcing your PPC management to your professional.
You Must Organize Your Campaigns Correctly
Google majorly frowns upon campaigns which have all their keyword lists stuffed into just one or two adgroups. Google expects all the keywords to become sorted and organized into very closely knit adgroups with all of the keywords within an adgroup being relevant to one another. Google hates campaigns that have a lot of keywords within the same adgroup and absolutely detests once the keywords have little concerning each other. In PPC management I’ve found i get significantly better results basically if i take my clients keywords and set each keyword into an adgroup alone. Organizing your
campaign correctly is a large a part of getting great click costs in Google.
Split Testing Your Ads Can Dramatically Decrease Click Costs
That’s right; Split Testing your ads Daily can possess a dramatic influence on click costs. If you feel regarding how Google determines ad cost you’ll begin to realize how important Split testing really is. Split testing can help you find which ads are higher performing and obviously the higher performing ads obtain the most clicks. If your ad is 1) Perfectly Relevant and two) Features a great Click-Through-Rate which means that your ad will have an increased Quality Score. Quality score helps determine your ad rank along with your cost per click.
I know it sound very confusing, but Split Testing together with the methods I mentioned previously is incredibly powerful. If you don’t understand most of these approaches to decrease your click costs, then it’s ijswdu you decide whether you’re likely to figure out how to apply many of these strategies yourself or whether you’re going to let a PPC Expert do all of the heavy lifting for you. AdWords is really a complicated game but when managed correctly can be considered a very profitable income source and leads for your business.