Our Mission – Our mission would be to deliver a unique experience to the customers through delivering great food, friendly, attentive service, excellent price and a welcoming presence.
Our History – When Joe Rogers, Sr. bought a house from Tom Forkner in Avondale Estates, GA., in 1949, neither one knew where that relationship would drive them.
It’s the mid 1950’s. Joe Rogers and Tom Forkner were neighbors-Joe doing work for a national restaurant chain, the waffle house restaurant, and Tom inside the local property business. Since employee ownership was not provided by the Toddle House, the idea of starting a business they could own and share some ownership with one another seemed like a great idea. Joe and Tom wanted to produce a restaurant dedicated to people-the associates and customers-while serving quality food at a great value.
On Labor Day 1955, their dream became a reality-plus an icon was born-when the first Waffle House restaurant opened its doors for business in Avondale Estates, an Atlanta suburb. After Unit 1 opened, there have been no plans for an additional Unit, however the first restaurant established the Waffle House tradition of providing the friendliest service around town. Customer loyalty developed and also the business grew steadily. A few years later (1957) Unit 2 was acquired and by 1961, there was four small restaurants.
In 1961, Joe left Toddle House and visited work full time at waffle house menu with price. Tom went full time soon after. The 1960’s saw the emergence of the restaurant chain dedicated to customer care having a short order concept and, true to its founding beliefs, shared the ownership generously with management.
The company begun to expand and new units were built-in Georgia and neighboring states. The “Yellow Sign” soon became a familiar landmark along city streets and interstate highways throughout the Southeast. Beneath the guiding philosophy of “better before bigger,” Waffle House restaurants continued to cultivate both in new and existing markets.
Since day one, each Waffle House® restaurant provides guests using a unique and comfy dining experience. At each restaurant, the brilliant “Yellow Sign” greets customers like an older friend, the jukebox plays many different the now famous Waffle House songs and associates give customers a heartfelt greeting because they walk through the door. In addition, each restaurant is open 24 hours a day, 365 days of year, inspiring urban myths including “Waffle House doors do not have locks.”
Most established businesses these days started as just a concept among a few people without expectation of great size and success. Joe and Tom did not envision what Waffle House has grown to be, however they stuck by their concept and their belief uctlbj shared ownership. Now more than 60 years later, the southern icon has turned into a Unique American Phenomenon by serving Good Food Fast.
Since the Waffle House system celebrates more than 60 years of service, we anticipate making another generation of clients and associates portion of the family. At is waffle house open today, success is measured by something-People.