Smoothie King, the world’s leading smoothie king catering menu, will encourage guests to “Rule The Day™” through new branding that delivers on the company’s vision to be an important part of every fitness and health journey.
The rebrand, led by creative agency of record Omnicom Group-owned Rodgers Townsend, comes as Smoothie King continues its menu makeover, a journey which includes taken more than five years, 15,000 hours of research and development, and 150 changes, additions and reformulations of ingredients to back up healthy, active lifestyles. Within the Clean BlendsTM initiative, Smoothie King’s menu includes more whole fruits and veggies, no artificial colors, flavors or preservatives, and zero grams of added sugar in many smoothie options.
The Rule The Day™ campaign captures the journey of wellness, activity and achievement featuring everyday habits that encourage people to live purposefully. It also highlights Smoothie King’s many delicious, nutrient-rich smoothie blends that fuel those lifestyles, including ingredients like organic kale and spinach, carrots, strawberries, mangoes, wild blueberries and raspberries.
“Our new branding shows that we feel food is fuel for that mind and body, and this it should be as flavorful since it is functional,” said Smoothie King CEO Wan Kim. “We carefully choose each ingredient within our smoothies to help our guests achieve their purpose, reach their set goals and truly rule each day.”
Within the rebrand, Smoothie King introduces its newest smoothie: Slim-N-Trim™ Veggie made with organic spinach, kale and ginger with mangoes, bananas, Gladiator® Protein, Lean1™ Protein, Fiber Blend Enhancer and apple pineapple juice blend. The smoothie king menu with price is the perfect light meal to assist shape up for summer, with two full servings of fruit and veggies, zero grams of added sugar, and protein and fiber to fuel the day. Slim-N-Trim™ Veggie is accessible whatsoever locations beginning April 2.
Smoothie King’s all-new, rebranded website includes nutritional and ingredient information for many smoothies, with details about Clean Blends™ as well as the Smoothie King “No No List” at https://www.smoothieking.com/our-promise/clean-blends.
Smoothie King Franchises, Inc., the original U.S. smoothie franchise, is a privately held, Dallas-based franchise company with 1,000 units worldwide. It was founded in 1973 by Steve Kuhnau, whose mission ended up being to help others achieve better health in a delicious way through smoothies.
Today, it continues its “Smoothies With A Purpose” mission through its Clean Blends Initiative that concentrates on more whole fruit and veggies while removing all added sugars, artificial flavors, colors and preservatives and added sugars in zxqrfq of our own blends. The franchise happens to be ranked No. 1 by Entrepreneur magazine within the juice bar category for that 26th year, No. 35 overall on the 2017 Franchise 500 list and debuted on the Inc. 5000 list in 2018. The company also provides smoothie king which include sports beverages, energy bars, vitamins, supplements and much more.