The experience of a sports fan is not what it used to be. Gone are the days when fans would only pay attention to football on Sundays and baseball during the month of October. Fans of sports and organizations want to interact with their preferred teams and players all the time.
Startups within the sports world have taken notice of changing audience behaviors and are delivering solutions to bring sports action to viewers. However it should never just be startups incorporating new approaches and technologies, major organizations have an opportunity to disrupt their very own products and revamp live sports for your better.
The inception of high-definition television and national fantasy leagues have enabled fans to take a much more active role in CBS sports and feel as if they are on the field with players. However that audiences use a taste of your immersive, participatory viewing experience, they want more.
The rise of augmented reality products in professional leagues. MLB is definitely lauded as a future-focused sports entity, consistently prepared to test new solutions to better the fan experience. Although major league baseball is steeped in tradition, the league also recognizes that the only method to stay up with other leagues and maintain fan attention (even just in the off-season) is via technological know-how.
In September 2017 the MLB announced a new app, aptly titled ‘At Bat.’ The augmented reality application allows fans to adopt a deeper dive into every person at-bat. With the app, fans within the stadium are able to use their cellular devices to instantly get yourself a comprehensive picture of each player’s statistics.
By just pulling up the app and pointing their cellular devices toward the sector, the app populates the user’s mobile screen with individual player profiles, including arm strength and catch probability along with staples like, on base percentage and batting averages.
The event doesn’t stop there. For all those fans determined to take stock of each and every play on the field, the app also enables them to stick to the speed and trajectory of every single hit. Essentially, ‘At Bat’ empowers baseball fans to provide his or her own sports media analysts.
To not be outdone, the NBA is additionally exploring new ways to breathe new life into the fan experience. The league recently announced its partnership with Next VR and its wants to broadcast each and every game (yes, you read that correctly) in the 2017-2018 season in virtual reality.
What’s next. It’s not just leagues that have the opportunity to proactively develop new fan experiences–individual organizations can, and really should, make the effort to locate new ways to give back to their fans through augmented reality.
Recently, Venture Capital fund JB Fitzgerald committed to major league soccer club, DC United. All world cup jokes aside, the MLS is increasing in this country, and among the best approaches to propel this growth is to deliver enhanced fan experiences.
By leveraging new-to-market players, like my new platform BlendAR, the DC United club has the chance to drive new degrees of innovation through augmented application developments. For instance, a BlendAR app development could allow fans to take a good look at players stats, and see the sector more comprehensively. Here’s how:
A fan downloads the augmented application just before heading in to the stadium, and is also greeted having a pre-matchup video.
Upon entering the stadium they obtain a push notification having a GPS coordinate letting them know the way to get to the first AR experience which is actually a poster on the right side in the stadium. They hover on the poster and see a youtube video using their favorite player.
When the fan has reached his seat, he opens this system and hovers over each player’s picture to view a review of their career stats. They flip to the rear of the video game program, hover over a graphic using the application hrajwn view a season highlight reel, complete with a direct call-to-action to buy new team merchandise.
This is only an example of how an in-game augmented reality app could enhance a soccer fan’s experience. However the fan experience is not really simply relegated to sports teams and professional leagues. Brand advertisers of sports teams and events can get in on the action and devise augmented platforms that also heighten experiences for fans and consumers.
For example, in a promotion featured inside an event pamphlet, a brand can advise fans to download their augmented application, and hover over the increase unlock deals. Regardless of how organizations apply augmented reality, one thing is definite: consumers desire to feel more engaged using the teams and brand they love. Augmented experiences are quickly going to become the norm. Should you don’t desire to fall behind in relevancy, it’s time and energy to explore the best way to bring your brand to reality through augmented initiatives.